Nobu Hotel London Portman Square (22 Portman Square, London W1H 7BG) is a five-star design-led property that pairs minimalist Japanese-Peruvian aesthetics with a destination restaurant. Before booking, most travellers ask about dress codes, ownership, pricing, and location. This guide answers those questions using official information from Nobu Hotels and independent reviews from outlets such as Condé Nast Traveler and TripAdvisor.
Last checked: 2026-06-27
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Hotel name: Nobu Hotel London Portman Square · Address: 22 Portman Square, London, W1H 7BG, United Kingdom · Number of rooms: 249 · Key amenities: Restaurant, bar/lounge, fitness center, hot tub, meeting spaces · Check-in / Check-out: 3:00 PM / 12:00 PM · Nearest attractions: Oxford Street (5-min walk), Hyde Park (5-min walk)
How we researched this guide
Last checked: 2026-06-27.
Sources reviewed: official hotel website, Condé Nast Traveler, Mr & Mrs Smith, Turning Left for Less, Roomer Travel, TripAdvisor, Expedia, GuestReservations.
No on-site visit, no staff interview, and no independent price verification were conducted. Pricing and policy details are based on the most recent third‑party data available as of the date above.
Snapshot: Nobu Hotel London Portman Square
- Five‑star luxury hotel at 22 Portman Square, Marylebone, London W1H 7BG (Nobu Hotels)
- Contemporary, minimalist interiors with blond woods, neutral palettes and subtle art (Condé Nast Traveler)
- Many rooms have balconies; guests can access private Portman Square gardens (Mr & Mrs Smith)
- Marylebone, near Marble Arch and a short walk from Oxford Street and Hyde Park (Nobu Hotels)
| Fact | Detail |
|---|---|
| Check‑in / Check‑out | 15:00 / 12:00 |
| Number of rooms | 249 |
| Distance to Oxford Street | 5‑minute walk |
| Neighbourhood | Marylebone, Central London |
| Hotel category | Five‑star luxury |
| Key amenities | Restaurant, bar/lounge, fitness centre, hot tub, spa, Pilates studio, meeting spaces |
| Attribute | Detail |
|---|---|
| Hotel name | Nobu Hotel London Portman Square |
| Address | 22 Portman Square, London, W1H 7BG, United Kingdom |
| Number of rooms | 249 |
| Key amenities | Restaurant, bar/lounge, fitness centre, hot tub, meeting spaces |
| Check‑in / Check‑out | 3:00 PM / 12:00 PM |
| Nearest attractions | Oxford Street (5‑min walk), Hyde Park (5‑min walk) |
What is the dress code for Nobu Portman Square?
The dress code at the Nobu restaurant within the hotel is smart casual. According to the property’s terms, guests are expected to avoid sportswear, tracksuits, flip‑flops, and overly casual beachwear. The policy applies to both the restaurant and bar areas, including the terrace in warmer months.
Travellers often ask whether trainers are allowed. The official stance permits clean, smart trainers as long as they are not worn‑out or gym‑style. One review on TripAdvisor noted that the door staff reminded a guest about trainers being acceptable as long as they were neat. This aligns with the smart‑casual ethos: denim is fine, but ripped or distressed items are not.
Can I wear trainers to Nobu?
Yes, clean trainers that are in good condition are allowed. However, the dress code does specify that gym‑style or heavily worn trainers should be avoided. If you plan to dine at the Nobu restaurant after a day of sightseeing, a pair of minimalist leather trainers will typically pass the policy. The same rule applies to the bar and lounge.
The bottom line: Smart trainers are fine; leave the running shoes and flip‑flops at home.
Who owns Nobu Hotel London Portman Square?
The hotel is owned and operated by L+R Hotels, a global hospitality group, in partnership with Nobu Hospitality. The actor Robert De Niro is a co‑founder of the Nobu brand and remains involved as a partner, but he does not personally own this specific property. The day‑to‑day management is handled by Nobu Hotels under the L+R umbrella.
Is Nobu owned by Robert De Niro?
Robert De Niro is one of the founding partners of Nobu Hospitality, alongside chef Nobu Matsuhisa and film producer Meir Teper. While the brand bears his name through his early involvement, the Portman Square hotel is owned by L+R Hotels. De Niro’s role is strategic and brand‑level rather than operational at this property.
Does Robert De Niro still own Nobu?
He remains a co‑owner of the Nobu brand itself. However, individual hotels are typically majority‑owned by local partners or hospitality groups. For the London Portman Square location, the majority stake is held by L+R Hotels. The brand partnership with Nobu Hospitality ensures the restaurant concept and design standards are maintained.
How rich is Surinder Arora?
Surinder Arora is a British hotelier and founder of the Arora Group, which owns several airport hotels and the Sofitel London Heathrow. While his net worth is not directly disclosed in relation to Nobu Portman Square, his group is a minority partner in the wider Nobu London portfolio. Forbes and The Sunday Times Rich List have estimated his wealth at several hundred million pounds, but those figures are not connected to this review.
The trade‑off: The brand cachet comes from De Niro and Nobu Matsuhisa, but ownership lies with a corporate real‑estate group. Guests get the design and restaurant pedigree without the hotel being a direct celebrity venture.
Is there a minimum spend at Nobu?
According to the hotel’s terms and conditions for the restaurant, a minimum spend policy applies to private dining and events. For regular walk‑in dinner or bar bookings, there is no published minimum spend. However, during peak times (Friday and Saturday evenings), the restaurant may require a pre‑paid deposit that is deducted from the final bill. Nobu Hotels does not list a minimum per‑person amount for standard dining.
Some online booking platforms and review sites mention that a deposit can be as high as £80 per person for popular time slots, but that is a booking deposit, not a minimum spend. The hotel advises checking directly for any special event policies.
What to watch: If you are booking a large group or a private dining experience, a minimum spend may apply. For a couple’s dinner, you will only be charged for what you order.
How much is Nobu per night?
Nightly rates at Nobu Hotel London Portman Square typically start in the range of £300–£500 for a standard double room, depending on season and advance booking. According to data from Expedia, average prices place the hotel broadly in line with other central London design‑led luxury hotels, such as The Ned or The Hoxton (but above traditional four‑star options in the same neighbourhood).
Nobu Hotel London Portman Square prices
Suites and higher‑category rooms can exceed £800 per night, especially during the summer and holiday periods. Breakfast is generally not included and is charged separately at roughly £30–£45 per person, as reported by Roomer Travel. Some bookings include a discretionary 5% service charge on the room rate, which can be removed on request.
The implication: Nobu Portman Square competes on brand and dining rather than value. If you prioritise a spacious room and inclusive breakfast, you may find better value at a neighbouring five‑star property without the Nobu name.
Where is Nobu Hotel London Portman Square located?
The hotel sits at 22 Portman Square, in the Marylebone district of central London. It is a five‑minute walk from Oxford Street and the shops of Selfridges, and a short walk from Hyde Park and Marble Arch. The nearest Underground station is Marble Arch (Central line), approximately 0.3 miles away, while Bond Street (Central, Jubilee lines) is a ten‑minute walk.
Nobu Hotel London Portman Square location
Guests consistently praise the location for its convenience. Turning Left for Less calls it “perfect for sightseeing,” with easy access to the West End theatres, Mayfair, and Soho. The private Portman Square gardens across the road are accessible to hotel guests, adding a rare green space in this dense central area.
Portman Square hotel
Portman Square itself is a quiet, leafy square lined with Georgian townhouses and embassies. The hotel occupies a purpose‑built contemporary building that contrasts with the historic surroundings, but it benefits from the calm atmosphere. Many rooms overlook the square or the gardens.
Why this matters: If you want to be within walking distance of major shopping, dining, and parks without the noise of Oxford Street itself, the Portman Square location is a strong advantage.
Nobu Portman Square vs Nobu Old Park Lane: Which should you choose?
Nobu’s first London hotel, Nobu Hotel Shoreditch (now closed) and the newer Portman Square property are often compared, but the closest sibling is the Nobu Hotel Old Park Lane (also owned by L+R Hotels). The Old Park Lane hotel is smaller (about 130 rooms) and sits in Mayfair, overlooking Hyde Park. It has a more intimate vibe, with a dedicated Nobu restaurant that is slightly more exclusive and harder to reserve.
Portman Square is larger (249 rooms), includes a dedicated Pilates studio and spa, and offers more balconied rooms. Reviewers on Roomer Travel note that the Portman Square rooms are on average a bit bigger, though still compact by luxury standards. Old Park Lane has a pool (unheated) and a more classic Nobu atmosphere; Portman Square is more urban and modern.
“Quick Take: It’s a fantastic restaurant with very expensive, stylishly small bedrooms attached.” – Roomer Travel reviewer
Recommendation: Choose Portman Square if you want an easier restaurant booking, a fitness/spa focus, and a quieter residential square. Pick Old Park Lane if you prefer a smaller hotel with a pool and direct Hyde Park views.
The pattern: Both properties trade on the Nobu restaurant mystique. Portman Square offers more space and wellness amenities; Old Park Lane offers heritage Mayfair address and a pool. Neither is a traditional luxury hotel – they are restaurant‑with‑rooms concepts at heart.
Best for different traveller types
- Couples: The location and private garden access make for romantic walks. The restaurant is a perfect date‑night destination without leaving the hotel.
- Business travellers: Meeting spaces and a central Marylebone location near corporate offices and transport links. The gym and spa help decompress after work.
- Spa seekers: The wellness centre includes a spa treatment room, hot tub, and dedicated Nobu Pilates studio. No pool, but the hot tub and treatments are a solid alternative.
- Foodies: The Nobu restaurant is the star. Dinner at the sushi bar or omakase tasting menu is a highlight that justifies the hotel’s premium pricing.
Our pick: First‑time visitors and dining‑focused travellers
Nobu Hotel London Portman Square excels as a destination restaurant with bedrooms. If your priority is exceptional Japanese‑Peruvian cuisine and a stylish, minimalist room within walking distance of Oxford Street, this hotel delivers. The balcony rooms (available in many categories) and private garden access add genuine value that competitors in the same price bracket rarely offer.
However, if you need a spacious room, a swimming pool, or all‑inclusive breakfast pricing, consider a traditional five‑star property such as The Marylebone Hotel or The Montcalm. For the Nobu brand experience and the restaurant, Portman Square is the superior choice over Old Park Lane due to its larger rooms and wellness facilities.
Final recommendation: Book a balcony room direct via the official Nobu site to access any loyalty offers, and confirm whether breakfast or a dining credit is included. The discretionary service charge can be removed if you prefer, but factor it into your budget.
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pursuitist.com, guestreservations.com, dujour.com, reddit.com, internovatravel.com, tripadvisor.com
For a comprehensive guide on staying at the Nobu Hotel London Portman Square, including dress code and pricing, check out this detailed Nobu Hotel London Portman Square guide.
Frequently asked questions
What is the dress code for Nobu Portman Square?
Smart casual. Clean trainers are allowed, but sportswear and flip‑flops are not.
Can I wear trainers to Nobu?
Yes, as long as they are neat and not gym‑style. Policy is enforced at the door.
Who owns Nobu Hotel London Portman Square?
L+R Hotels in partnership with Nobu Hospitality. Robert De Niro is a brand co‑founder but does not own this property.
Is Nobu owned by Robert De Niro?
The Nobu brand is co‑owned by De Niro, but individual hotels are majority‑owned by hospitality groups such as L+R.
Does Robert De Niro still own Nobu?
He remains a co‑owner of the brand. The Portman Square hotel is owned by L+R Hotels.
“Nobu Hotel London Portman Square is an amalgamation of fine design, exceptional service, and exquisite food, all coming together in an entirely unique style.” – Pursuitist editorial team
“Nobu Hotel’s location is perfect. So close to everything you want to see in London.” – TripAdvisor guest review
“For many, Nobu needs no introduction; named after its empire‑building chef, the juggernaut is lodged in fans’ pleasure centres for its Japanese‑Peruvian fusion fare and pared‑back aesthetics.” – Mr & Mrs Smith editorial team